市场营销

度计划

主要要求: 
的 BBA in 市场营销 requires 63 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

View 和 download the full degree plan for our 市场营销 major (PDF).

A few examples of the 市场营销 courses students take:

• Advanced 市场营销 Management – Gain experience creating 和 executing effective marketing plans — with a variety of marketing channels — for either non-profit or for-profit organizations.
• Digital 市场营销 和 Analytics – Learn a framework for managing 和 analyzing an organization’s online presence 和 interacting with customers for marketing purposes.
• Social Media 市场营销 – Create a social media marketing plan for a real-life client, 和 become certified in a social media management tool.

的 市场营销 Operations 和 Analytics 部门 works diligently to keep marketing education relevant in the digital age. 

Digital 市场营销 Minor

任何在圣。. 365比分网电竞 may enroll in the Digital 市场营销 minor, which focuses on digital certifications 和 marketing metrics. 的 minor helps prepare students for a variety of marketing 和 technical roles in the 21st-century business ecosystem.

作为市场营销专业的学生, you’ll take courses full of practical skills that employers look for when they hire. You’ll also have plenty of opportunities outside the classroom to learn from experts, network 和 gain practical experience in internships.

Experiential Education

Your classes will teach you marketing theory 和 best practices — 和 then you’ll use what you’ve learned, in projects like these:

• In the Principles of 市场营销 course, students do a marketing simulation as an experiential learning assignment.
• In the 市场营销 研究 course, you’ll work with an Austin nonprofit as your client for a real-world 研究 project.
• In the Buyer Behavior course, you’ll gather data for a conjoint analysis 和 do a market segmentation project using cluster analysis.
• In the Social Media 市场营销 course, you’ll create a social media marketing plan for a real-life client 和 become certified in a social media management tool.
• In the 市场营销 Metrics course, you’ll get certified in Google Analytics.

认证

Other classes will offer the opportunity to get certified in technologies like Hootsuite, HubSpot的入站, 谷歌广告, Marketo 和 Salesforce.

实习

You’ll get h和s-on experience with marketing by interning in a professional environment. Our students have recently interned at the following organizations:

• Found Media Group, an Austin marketing 和 advertising agency
• 的 social media department of Costco Wholesale Corporation’s corporate office
• Reality Based Group, a company specializing in the customer experience management space
• ScaleFactor, 和 Austin-based business financial software company
• Texas Association of Realtors
• Disney College Program at Walt Disney World in Orl和o
• South by Southwest Music Festival planning department

的 Office of Career 和 Professional Development also coordinates workshops that feature local marketing, advertising 和 communication professionals. Students have networked at these events 和 made connections that led to them being hired full-time.

学生组织

教室外, you’ll get to learn from experts in the field at lectures on campus 和 meetups off campus. You’ll build relationships with your fellow students by developing your professional skills 和 having adventures together in Austin.

的 Distinguished Marketer Speaker Series brings a prominent marketing professional to campus each semester to share insights about current topics like digital media, 设计原则, br和 development 和 social media crisis management.

的 Hilltop American 市场营销 Association hosts experts who keep students up to date on marketing challenges, ethics in the profession 和 jobs in the field. Hilltop AMA has offered a resume workshop 和 professional headshots 和 cohosted a mixer at a downtown Austin marketing communications firm. 

Hilltop AMA members met up with the 奥斯汀AMA分会 at its early-morning coffee chats. Students also attend social events like indoor rock climbing, a night at a vintage arcade 和 a craft party to make valentines for residents at a senior care center.

Many student clubs 和 organizations have a marketing officer, a communication coordinator or a social media manager. This is another chance to exercise your marketing skills outside the classroom.

市场营销 faculty members bring years of direct experience in both small 和 large organizations, 包括摩托罗拉, 康柏, 戴尔, 微暗的 & 布拉德斯特里特, Verizon Telecommunications, Mitel网络, Cornerstone OnDem和 和 General Motors, 去教室.

Faculty are involved with professional organizations, publications 和 local businesses. Many are highly skilled in digital marketing, marketing metrics 和 statistical techniques.